Ѷ 75% ߴ ̿ 50% ƴ. ڷγ ҵ ̿ ϴ Ȳ̴.
ȭü( ֿ) ѱ( , ) 18 ӻ ȯ ȭ ϴ ̿ 2025 ̿ 硯 ߰ߴ.
̹ ̿ ̿ 踦 ӻ å ӱ ų ϰ ִ. ȭϴ ӻ ȯ濡
ӹٴٽ2 ŷڵ ȿ ̰ ִ.
̹ 10~69 ֱ 1Ⱓ ̿ 1 ƴ. ̿ Ȳ ̿ Һ ݾ ߽ ̿ ¿ ν 縦 ߴ.
2025 ̿ 硯
߸俬Ÿ ֱ 1Ⱓ ̿ 50.2% 9.7%p ߴ. ֱ 5 ռ(CAGR) ?6.8%. ڷγ ҵ ߴ 2020(70.5%), 2021(71.3%), 2022(74.4%) ؼ ̿ڰ پ ̴
Ǻ̸ .
1Ⱓ ̿ ʾҴٰ 4876 ݰ ̿ ų(23.1%) ֱ 3 ̿ (25.4%) ƴ. 51.6% ֱ 1~3 ̳ ̿ڴ 11.7%, ֱ 1 ̳ ̿ 39.9% ̾.
̴ٴ̾߱ ̵ ̿ ߴ δ ߺ ð ϴ(44%) Ҵ. ̿ ӹ û 36%, ü ߰ 34.9%, ̿뵿 33.1%, δ 16%, ֺ ν 10.6% ̾.
߰ߴٰ 1331
õ ü Ȱ 86.3% OTT, TV, ȭ ִϸ̼ û ߽ Ȱ ߴ. ٸ Ȱ 40.3%, б߽ Ȱ 37.5%, ü蹮ȭ 32.6%, ǰ 28.7%, DZ 5.7%, Ÿ 25.4% Ÿ. ڷγ Ͱ OTT ü Ȱ ̿ Ǯ̵Ǵ κ̴.
÷ ̿ üδ PC, ܼ, ̵ Ÿ. ٸ PC ܼ ̿ ϰ ̾. PC ̿ 58.1% 4.3%p,ܼ ̿ 28.6% 1.9%p ߰ ̿ 89.1% 2.6%p ߴ.
̿ڵ ̿ ð 7(171->165), ָ 1(253->252) ߴ.
÷ 캸 Ϸ PC ̿ ð 117.9, ָ 193.4 ֱ 5 ϴ Ÿ ݸ 90.9, ָ 116.4 ϶ߴ. ܼ 53.4, ָ 103.8 ָ ߴ. ü ̿ ָ ̿ ð 帧 ̾ PCܼ ̿ ϸ鼭 Ÿ ȿ мȴ.
̿ܿ ̹ 46.4% 8%p ߴ. ֱ 3Ⱓ ̹ 2023 56.2%, 2024 54.4%, 2025 46.4% ū ϴ . ̹ 弳 38.3%, 谨 17.6% Ÿ 57.3% ʾҴٰ ȸ翡 Ű ʴ 28.7% Ÿ.
̹ 簡 ӱ Ͻ å Ծ ȰDZ ϸ ε Ӿ ֵ λƮ ̴.